Exhibition design tribute for mid-century textile artist Vera Neumann by reimagining her legacy through environmental graphics, spatial storytelling, and a hand-printed silk scarf.
Role: Graphic Designer
Category: Exhibition Design / Environmental Graphics
Client: SCAD Museum of Art
Skills: Environmental Graphics · Print Collateral · Spatial Storytelling
The "Problem"
The legacy of Vera Neumann, a mid-century textile artist known for her bold, painterly scarves, lived in archives and private collections, rarely accessible to a new generation of design-curious audiences. The challenge was to bring her work into a physical gallery space in a way that felt alive, intimate, and unmistakably hers.
The legacy of Vera Neumann, a mid-century textile artist known for her bold, painterly scarves, lived in archives and private collections, rarely accessible to a new generation of design-curious audiences. The challenge was to bring her work into a physical gallery space in a way that felt alive, intimate, and unmistakably hers.
The Solution
I redesigned the gallery experience to be entirely centered on Vera and her work, drawing directly from her hand-stroked illustrative style to inform the environmental graphics, spatial identity, and overall atmosphere of the room. Every design decision asked the same question:
how does this feel when you're standing inside it?
Working in Photoshop, I built spatial mockups to visualize placement, scale, and flow before committing to any direction. I also designed a silk scarf that was fabric-printed as a real artifact for the exhibition — extending Vera's textile language into a tangible, collectible piece.
This project taught me that exhibition design isn't just about making things look good on a wall. It's about designing a feeling. A memory. A moment someone carries with them after they leave the room. That's the standard I hold every spatial project to.
Disclaimer: Project Work In Progress
